selling point

As we drove past a local car dealership one Saturday, Evan asked if we could stop. I told him we weren't buying a new car right now and really had no need to stop. A few blocks later he announced: "When I'm big, I'm gonna buy my car at the car place with balloons! And I'm gonna have a car with a big balloon on it!" And, I'm sure it'll be orange! Well, the balloon anyway - I can testify that owning an orange car gets you a lot of "pumpkin" remarks!